Event Lounge, the chameleon…
Event Lounge is certainly not the most recent creation in terms of Brussels event rooms but, unlike others, this 2500m² space keeps on changing to become the chameleon of ephemeral hiring spaces.
The Event Lounge was completely renovated to offer an environment that is both hyper-fashionable and welcoming. A subtle alliance of untreated wood, metal, marble and glass, which gives a completely new dimension to the place. This choice of both noble and neutral materials allows for an unrivaled creativity that makes each event something totally unique:
The versatile spaces enable us to invent any concept, explains Gilles Poot Baudier, General Manager of the Event Lounge: The lobby, in particular, has been completely rethought and now offers a hyper-open space and monumental bar under a glass dome decorated with a spectacular metallic work of art. All the partitions have been removed, providing it with a loft design in an ultramodern style. Today the lobby has been considerably expanded and can now comfortably accommodate up to 700 people.
- The Event Lounge terrace, an oasis in the city and set up every spring, also conceals unquestionable advantages and can be fully personalised for tailor-made events under the Brussels sun.
- The Event Lounge is ultimately a high-tech location where the latest top-of-the-range technical innovations are accessible to everyone.
In 2014, six Event Lounge spaces had already been transformed by the brushstrokes provided by ‘made in Belgium’ talent. Taggers, illustrators and painters from both sides of the linguistic border had created frescos around a specific theme: the cinema, a reference to the historical affection of the Event Lounge, which was an old studio. Among them, Denis Meyers had made his famous mark on the Event Lounge with his black, pure and densely-featured faces, superimposed with graphic typography… Works that are always discovered or rediscovered with just as much pleasure.
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Green cherry on the cake
At the Event Lounge, the art of welcoming and design are certainly there, but this is not all. Today, the Event Lounge is responding to the environmental challenges of our time; Durability has become a determining factor in general management decisions and the holding of events. Whether it be by promoting public transport, sorting waste, donating surplus food, ecological lighting or even using reusable tableware, everything has been thought of to bring together development with the environment, explains Gilles Poot Baudier. The efforts carried out by the team have even earned them the “Entreprise écodynamique” [“Ecodynamic Business”] label, official recognition in the Brussels-Capital Region for organisations in Brussels who set up an in-house environmental management.
You will have heard it said that the Event Lounge is a chameleon who radically revolutionizes the approach towards event management…