Event Lounge was chosen by LANCIA and The Redline (by KCOM and YESSIR), the FIAT Group’s brand activation agency, to make Belgian and Dutch fleet buyers to the very first Europeans outside of Italy to be introduced to the brand new 5-door LANCIA YPSILON.

Lancia took advantage of this event to set out its brand strategy and the inclusion of Chrysler models following FIAT’s* acquisition of the Chrysler-Dodge-Jeep Group – a real revolution with no less than four new models in 2011 aimed at reviving the brand.  A closely guarded Black Box was built inside the Event Lounge allowing buyers to trickle through and appreciate the new Lancia’s elegant design lines.

On 5 April, Deloitte Belgium organized its second Technology Innovation Event for its key account clients. The aim of the event was to present key insights from renowned industry experts on how organisations can exploit the lightning speed of developing technology trends taking place today.

The event was a big success thanks to the fascinating presentations from prominent speakers such as Peter Fleischer from Google, Neil Jacobsohn from Futureworld, Dries Buytaert (the original creator of the Drupal open source web publishing and collaboration platform) and of course the Deloitte technology experts.

The Event Lounge was the perfect location for Deloitte to test some networking and technology applications during the course of the event. A Twitter wall, live video streaming and live demos were shown before and during the presentations.

However, the most impressive proof of Deloitte’s technology innovation capabilities was probably the table finder. Guests simply scanned their badge (which consisted of a QR tag) to find out which table to take their place at for dinner.

DDMC Event Design organised the “I Love Beauty Awards” for Ici Paris XL and Flair in The Event Lounge on Wednesday 9^th June 2010.

The “Beauty Awards” were presented during this gala evening. The event was attended by both national as well as international stars: Elettra Wiedemann (fille d’Isabella Rossellini), Marie Gillain, Estelle Lefebure, Déborah François, Zoé Félix, Jérémie Renier, Barbara Louys,… Plus obviously not forgetting Martin Solveig, the well-known DJ who continued playing fantastic tunes until the early hours.

The presenters, Tiani Kiriloff and David Antoine, also had the honour of welcoming the famous “Cabaret de Paris” during the award ceremony, very well known for its tailor-made shows which are completely dedicated to women’s beauty and sensuality: the “Crazy Horse”.

Big Time opted for The Event Lounge as its decor for the presentation of the new Ice Watch collection last month. The event agency managed to successfully, attractively and stylishly present the new collection of the hugely popular brand in The Event Lounge.

Traders and shopkeepers from Belgium’s jewellery world were invited to come along and enjoy a drink and a snack whilst becoming acquainted with the very latest Ice Watch fashion. The main emphasis was on the watches which had been specifically designed for the Euro 2012 football championships. All football supporters can now wear this fashion accessory in the colour and/or flag of their favourite football team.

The watches from the extensive Ice Watch collection are cool, solid and often also very colourful. Ice Watches are like a breath of fresh air passing through the watch world, which is exactly why Big Time went out looking for an event location which has that same image and reputation as the Ice Watch name. The Event Lounge proved to be a perfect match as a result of its unique and daring style, its multifunctional studio and the fact that this location can be completely personalised in line with the customer’s tastes and needs.

The event was successfully concluded once every shopkeeper had made his or her personal choice from the extensive Ice Watch range and once everyone had been thoroughly spoilt with culinary delights served as part of a surprising and innovative buffet dinner by the house caterer ‘Van Eeckhout’.

Aaon Risk Solutions opted for the fantastic facilities on offer in The Event Lounge when organising its staff party. As the prestigious event only takes place once every three years, it was immediately a major challenge for the organisers …

Aon instantly thought big right from the outset and completely took over The Event Lounge for the Flashy Party.

The guests were immersed in the ‘flashy’ theme as soon as they were welcomed in. The caterer served an evening meal which offered the guests the possibility of either sitting down to a meal, or instead they were given the option of a buffet dinner, allowing them to effectively mingle with their ‘co-eaters’. And this certainly proved to be a ‘Super Formula’!

The delicious and abundant buffets were truly out of this world. The countless small desserts allowed everyone to give everything a try …

The entire event was enhanced by a wonderful orchestra, whilst the multilingual animations were fabulous too.

The Event Lounge was completely turned into a flashy magical place for the occasion, but certainly one with class and without coming across as pompous for a single second. The parking facilities (400 spaces) and easy access also proved to be great plus points.

Partly as a result of the fantastic preparatory activities, the staff enjoyed a marvellous evening in a fantastically friendly atmosphere.