Event Lounge, the green giant.

The Event Lounge has been a household name in the Brussels events world for ten years now. The excellent reputation it has earned is the result of a constant effort to react speedily to changes taking place and also a willingness to provide answers to current ecological challenges facing us all.

“This success is due to the dedication of all our teams, who have implemented our policy of quality, hospitality and service to the full; to our efforts in the field of technological innovation and our investments in the modernisation of our venue. But it was inconceivable that this development would be restricted exclusively to the sales and business aspects. We also want to ensure that we remain consistent in terms of our values: by building sustainable growth for the Event Lounge and demonstrating our ability to organise very large events where we integrate ecological challenges for instance,” Gilles Poot Baudier, General Manager of The Event Lounge, explained to us.

The world of events often comes under criticism for having a heavy carbon footprint, and organisational shortcomings in waste management and energy are a thorny subject that regularly draws negative attention. For the Event Lounge, sustainability has always been a determining factor in the general management decisions about the complex and during the events. Examples are our promotion of public transport, selective waste sorting or ecologically sound lighting. “In the past two years we have reached yet another milestone with the designation of two ecological labels: Eco-Dynamique and Green Key. The labels are presented to companies to reward them for their environmental dynamism and their progress in this area,” said Gilles Poot Baudier. In 2019, the Event Lounge confirmed this commitment by installing 900 solar panels that are able to generate 50% of the energy required to run the venue and are also able to supply the four charging stations for electric or hybrid vehicles.

The success of the Event Lounge can be attributed to a global performance logic that strives for excellence. Over the past ten years it has become one of the market leaders in Brussels hosting all kinds of events, thanks to the highly multifunctional character and the all-in-one, tailor-made solutions from which customers can benefit.

On the ground floor, the Event Lounge offers a multitude of options with three modular spaces that can accommodate up to 1150 guests. A venue with remarkable volumes which combines elegant and trendy design features. The terrace of the Event Lounge is a true oasis in the city and appears on the scene every spring. It can be fully adapted for customised events under the Brussels sun. The first floor is designed as a business centre: three conference/workshop rooms, six meeting rooms and a lounge/salon. The venue is equipped with ultra-modern facilities to ensure efficient, smooth-running conferences, seminars or congresses, but above all so that attendees can enjoy a combination of business and pleasure.

The Event Lounge is also equipped with the very latest technology. It has been fitted with completely redesigned technical equipment such as a professional internet connection of 300 Mbps, a rarity that is indispensable in our modern world, or a triple laser projection screen measuring 22 meters wide and 5 meters high on which any type of décor can be created. Feel like drinking a glass mint drink tea on Jemaa el-Fna square in Morocco? No problem! The Event Lounge can do that for you and the effect is amazing!

A three-fold perspective therefore: the mission to ensure the constant evolution of the venue in order to increase the range and quality of the services at all times, up-to-minute technology and a strong ecological commitment that is part of an engagement to take a better approach to the environmental challenges facing us today and in the future.

Legal Awards

For the 13th time, Trends-Tendances chose the Event Lounge for the presentation of its prestigious Trends Legal Awards to law firms that excel through their expertise, know-how and innovation in a legal field. It also awarded prizes for the best legal service and the most promising legal tech company.

The winners as well as the nominees were rewarded for their achievements during a gala evening on Tuesday, 13 November at the Event Lounge in the presence of more than 400 lawyers, corporate legal advisors and other professionals from the legal sector.

Marketer of the Year

We are proud to announce you that Aude Mayence, Brand director of Delhaize Belgium, and Mieke Debeerst, chief customer experience & marketing communications officer of Belfius won yesterday evening the 25th Marketer of the Year. They have been chosen among 10 finalists. The Belgian Association of Marketing (BAM) and Trends-Tendances, composed by an independent jury, reward the best creator of marketing campaigns for his or her realisations and initiatives to promote the marketer profession to the general public.


The moto of Aude Mayence is “Impose your chance, hold tight to your happiness and go toward your risk. Looking your way, they’ll follow”. She tries to apply this during her work. She did it well and has been rewarded for that.

Two years ago Delhaize had image issues. They needed desperately to position themselves. She came with brilliant ideas to help Delhaize to reposition itself. The “Magical Vegetables” campaign is a good example of the new mindset of the company. It motivates children to eat more vegetables and helps parents to eat healthier. In only two weeks she doubled the sales! She says Delhaize had some problems distinguishing themselves and she thinks they succeeded in giving direction to the brand again.

Source: https://www.blue2purple.com/moty18-aude-mayence-marketer-of-the-year/

CIO of the Year

Erwin Verstraelen (the Port of Antwerp) is the new “CIO of the Year”. On 15 November this year, the Event Lounge hosted the “CIO of the year” competition organised by Data News.

The objective of the CIO of the Year 2018 competition is to reward ICT projects, namely successfully completed digital projects, as well as influential figures who are innovative both in the way they use technology as in their marketing approach. The competition is open to the public and private sectors as well as organisations of all sizes.

The competition focuses on innovation; projects that add real value to a business or organisation through the intelligent use of digital technology. Technological innovation is important, but the impact on the company also plays a very important role.

ALD Automotive

During this annual event, ALD presented its employees with the results of the past year, The objectives for the future and current market developments. The employees also had the opportunity to discover the new premises for the first time before the relocation.


Each year a guest from outside the company is invited. This year, this honour was given to Mark Herremans. Elected sports personality of the year 2002 by the Belgian press, Mark Herremans is one of the best motivational conference speakers. Given the changes and transformations taking place in the automotive industry, ALD Automotive wanted to underline the importance of reinventing oneself and bouncing back in order to maintain a presence in the sector.

For this particular evening, Mark Herremans revealed how adversity can be transformed into opportunity and how this can stimulate creativity, so that drawbacks can be approached as potential advantages. He explained that problems can end up being beneficial if we focus on the positive aspects and that teamwork can contribute to our success. A great future lies in wait for ALD Automotive therefore.

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