Legal Awards

For the 13th time, Trends-Tendances chose the Event Lounge for the presentation of its prestigious Trends Legal Awards to law firms that excel through their expertise, know-how and innovation in a legal field. It also awarded prizes for the best legal service and the most promising legal tech company.

The winners as well as the nominees were rewarded for their achievements during a gala evening on Tuesday, 13 November at the Event Lounge in the presence of more than 400 lawyers, corporate legal advisors and other professionals from the legal sector.

Marketer of the Year

We are proud to announce you that Aude Mayence, Brand director of Delhaize Belgium, and Mieke Debeerst, chief customer experience & marketing communications officer of Belfius won yesterday evening the 25th Marketer of the Year. They have been chosen among 10 finalists. The Belgian Association of Marketing (BAM) and Trends-Tendances, composed by an independent jury, reward the best creator of marketing campaigns for his or her realisations and initiatives to promote the marketer profession to the general public.


The moto of Aude Mayence is “Impose your chance, hold tight to your happiness and go toward your risk. Looking your way, they’ll follow”. She tries to apply this during her work. She did it well and has been rewarded for that.

Two years ago Delhaize had image issues. They needed desperately to position themselves. She came with brilliant ideas to help Delhaize to reposition itself. The “Magical Vegetables” campaign is a good example of the new mindset of the company. It motivates children to eat more vegetables and helps parents to eat healthier. In only two weeks she doubled the sales! She says Delhaize had some problems distinguishing themselves and she thinks they succeeded in giving direction to the brand again.


CIO of the Year

Erwin Verstraelen (the Port of Antwerp) is the new “CIO of the Year”. On 15 November this year, the Event Lounge hosted the “CIO of the year” competition organised by Data News.

The objective of the CIO of the Year 2018 competition is to reward ICT projects, namely successfully completed digital projects, as well as influential figures who are innovative both in the way they use technology as in their marketing approach. The competition is open to the public and private sectors as well as organisations of all sizes.

The competition focuses on innovation; projects that add real value to a business or organisation through the intelligent use of digital technology. Technological innovation is important, but the impact on the company also plays a very important role.

ALD Automotive

During this annual event, ALD presented its employees with the results of the past year, The objectives for the future and current market developments. The employees also had the opportunity to discover the new premises for the first time before the relocation.


Each year a guest from outside the company is invited. This year, this honour was given to Mark Herremans. Elected sports personality of the year 2002 by the Belgian press, Mark Herremans is one of the best motivational conference speakers. Given the changes and transformations taking place in the automotive industry, ALD Automotive wanted to underline the importance of reinventing oneself and bouncing back in order to maintain a presence in the sector.

For this particular evening, Mark Herremans revealed how adversity can be transformed into opportunity and how this can stimulate creativity, so that drawbacks can be approached as potential advantages. He explained that problems can end up being beneficial if we focus on the positive aspects and that teamwork can contribute to our success. A great future lies in wait for ALD Automotive therefore.

EASI Kick Off 2018

It was with great pride that EASI kicked off the year with an unforgettable and successful event that included awe inspiring acts and original activities for all ages. Our catering partner, Great Traiteur, pampered the attendees with extremely refined food during a glamorous gala dinner.

The entertainment was of an extremely high standard, thanks in part, to the amusing bubble-blowing act. The venue had been transformed into a carnival setting with a wide range of activities and treats to conquer the hearts of sweet tooths. Popcorn, toffee apples and candyfloss were some of the sweet delights that the participants were able to enjoy together with lots of fun and laughter during the numerous mini games. The participants went all out for a heavenly evening of entertainment and fun. The photo booth was put to enthusiastic use and on the dance floor everyone’s feet touched the floor.

It is clear that the software developers know how to organise a party and how to bring it to life with the right proportions of glitter and glamour!

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