The agency Secondfloor organised the launch of Sisley’s new perfume on 19 January in Belgium. On this occasion, 600 professionals were invited to Event Lounge to be the first to discover the new fragrance called Izia.
Sisley wanted to reinvent the rose scent with its new fragrance. Isabelle d’Ornano, Sisley’s founder, was inspired by the garden alongside her family’s property in the heart of Berry where she had planted shrubs, hydrangeas, honeysuckles and roses. Every May, Isabelle d’Ornano awaited the arrival of one rose that she loved. It is the particular scent of this rose which inspired Izia’s composition.
Event Lounge perfectly displayed the world of Izia. The venue’s decoration combines natural wood, metal, marble and glass in modern harmony with the most beautiful effect. The wise choice of colours and the placement of woodwork helps maintain the cosy and warm ambiance.
Thanks to its versatility, Secondfloor was able to submerge the guests in the floral, modern and sensual spirit of this new perfume. Initially welcomed in the modern setting of the Lounge Bar Area for appetisers, the guests were then invited to go into the first part of the hall for the launch of the perfume. To finish, a delicious walking dinner had been prepared for them made especially in keeping with the theme by the caterer, Chef chez Soi.
The staff party is “the” moment of the year for the entire staff. A successful organization is not only an original party, but also a moment where everyone feels comfortable, sees their colleagues in another daylight and this all outside of the usual work space.
So we are looking for a venue where everyone feels ‘at home’! The new design of Event Lounge merges rough wood, metal, marble and glass into a modern harmony. A well thought color pallet and placement of wood elements ensure the maintenance of the cozy and warm atmosphere of the venue.
Event Lounge is the perfect location for a friendly gathering and the team is ready to answers all your questions.
Technology has strongly evolved these last ten years. Nowadays, people are continuously connected, whether it be through their smartphone, their tablet or their computer. Event Lounge has understood that very well: staying connected is primordial for their clients. That’s why they invest time and resources to deliver an outstanding and innovative service.
The Event Lounge’s services include speeds of 100Mb, separate VLAN’s, access points in the whole building and the possibility to set up a personalized network with password.
The advanced and efficient online service makes live streaming perfectly possible and enables you to create a unique and engrossing experience for your target audience. The perfect solution for all your product launches, your exhibitions or other high-tech product launch.
From now on, the event location will be easier to access through public transport. Thanks to the opening of the new tunnel Schuman – Josaphat last April, there is a new and faster way to Evere. This means Event Lounge is even more accessible for meetings and conferences organizers in the European quarter.
This signifies a welcoming increase of fast and direct connections for those who travel by train. This tunnel connects Brussels- Schuman to Evere and allows an easy access from the east of Brussels, Brussels-Airport, Leuven, Antwerp, Charleroi as well as Namur.
The goal of the new connections is to facilitate circulation in and around the city. For the Event Lounge, this means a venue with even more flexibility for the event organizers.
To celebrate its tenth anniversary, the famous Brussels event space has had a makeover. Including: bigger reception areas, a change in décor, new break rooms and technical innovations. The founders have, however, kept the unique concept which made it so successful.
Since it was founded in 2007, the Event Lounge has earned a good reputation in the Brussels events sector. Since 2013, it has been among the top 3 most popular places in Belgium. “We are proud of its success, of course, but in an ever changing industry the Event Lounge has always innovated and invested,” states Gilles Poot Baudier, founder and partner of the Event Lounge.
More comfort and space
Although the total surface area of the famous “Black Box”, which is 1,250m² and can host around 1,150 people, remains unchanged, the feeling of spaciousness upon arrival at the Lounge is impressive.
Even before arriving, visitors are pleasantly surprised by the temporary outdoor terrace which extends the venue during summer.
When entering the Lounge, the spaces have been completely redesigned and expanded. Partitions have been removed to create an enjoyable and airy space. The capacity of the reception, cocktail and welcome areas has increased from 450 to 700 people, and is more comfortable.
The ample skylight floods the space with sunlight. But the venue’s ambiance also changes when darkness falls. Say goodbye to the Baroque chandeliers for which Event Lounge has long been renowned. A metallic work of art ripples in the atrium, giving it a magical appearance, whilst at the same time underlining the modernity of the space. A huge new bar completes the picture.
The décor connects wood, marble and glass in beautiful, modern harmony. The wise choice of colours and the placement of woodwork helps maintain the cosy and warm ambiance.
We decided to invest in the atmosphere of the welcome area – the Lounge Bar Area – and the decoration of the venue, in order to create an even better experience. The regulars will no longer recognise it!
New space, more possibilities
Although the space has undergone a spectacular makeover, the founders have kept its former spirit intact. The reception, welcome and meeting spaces have been extended so that they can host more people and offer more possibilities. “We welcome conferences as well as events. Our clients include event agencies as well as businesses or institutions who wish to organise events for their personnel, their clients, or their shareholders. Even some individuals,” explains Gilles Poot Baudier. The location of the venue, access by public transport and a 150 space car park are among the major advantages.
“Businesses and individuals appreciate the “plug-and-play” side to the Event Lounge. They arrive here and use the infrastructure and the technical installations without having to worry about anything else: everything is there, ready to use. The same can be said for catering: we offer a turnkey experience. Naturally, if people wish to, they can go further and adapt the decorations and services to their taste: Everyone can do as they wish and the Event Lounge will adapt to their needs.
More spacious rooms
The famous “Black Box”, is 1,250 m² and can host more than 1,150 people. Unique to Brussels and very much appreciated by clients, it has benefited from a full revamp of the lighting and technical installations. By contrast, out of the 9 meeting and break rooms, one has doubled its capacity from 70 to 150 people. “We also hope to offer more flexibility to conference organisers.”
Successful gamble, without changing price
The challenge of renovating the Event Lounge was great, but the result is more than impressive. The cherry on the cake: the Event Lounge has decided not to change its rates. “We want to offer an even better experience for the same price,” concluded Gilles Poot Baudier. Tempted?